IQOS Japan requested an interactive showcase of their three e-cigarette devices - IQOS ILUMA, IQOS DUO and IQOS ONE. The result is a minimal interface with the device being the central part, giving users a digital hands-on experience.

I was the lead designer on this project and worked closely with the design director and creative director at Haygarth, as well as the team at IQOS.