Our first brief called for social content that would drive digital acquisition. In return, we created an engaging, long-form video that appeared on Facebook and Instagram. In under four weeks, we’d scripted, shot and localised it to run across 14 different markets, and then edited it into snappy pieces of snackable content, making our hero film work hard across all social channels.

To our joy, the relationship did not end there. Badoo came back for another set of five digital ads promoting a new feature - in app video calling. This resulted digital ads that showed a deeper level of personality and authenticity.
These showcased how people can reveal their real selves by using the new feature, giving people another reason to date them.