At some point, everyone has dreamed of winning the lotto. Which is why we recorded people talking about these dreams in order to expand Lotto's "Who Wins If You Win" campaign. As a result, our social content series "The Conversation" was born.

Featuring a cast from across the UK, we asked them questions and let the answers be completely unscripted and genuine. The questions were based on who they’d share their winnings with, but also touched on big national events. The result is a video series that initiates engagement in the best possible way - make the players dream!