I was tasked to use a bunch of Mazda’s pre-existing assets to create a story of their life and values on a large 65 inch screen. The challenge was to keep the user engaged and, at the same time, guide them through the story.

My role began by sorting the information and assets, creating a concept that made use of the information in the best way possible. I was the sole designer on this so I also worked out the UX and later on the UI as well. The goal was to create an experience that conveyed the history and values of Mazda while keeping the user engaged and interested.